Project type: Editorial Design
|This research analyzes the magazine U&lc dividing its history in four basic periods characterized by different art directors.||Questa ricerca analizza storia della rivista U&lc suddividendo la sua storia in quattro periodi fondamentali caratterizzati dal cambio degli art director.|
Date: Feb 2013
U&lc was a popular and powerful tool, as well as a reference point for graphic design and typography from the 70s onwards. Its main purpose was to keep up to date graphics, printers, photographers, illustrators and artists about graphic design and fine arts, and technology and science overview. U&lc was also conceived as an informative and promotional offer of characters of International Typeface Corporation (ITC).
It is important to keep in mind that the Internet has spread only in the 90s, so the only way to reach professionals was related to printing paper. The magazine had a general approach on various topics, from graphics to typography, photography and illustration, advertising and promotion of products and so on.
This research divides the history of U&lc in four basic periods: the first from its birth in 1973 to 1981, the date of Lubalin’s death; the second from 1973 to 1990, when the editorship was taken on by Edward Gottschall; the third traces the digital era from 1990 to 1998, when Margaret Richardson chose to commit the magazine editorial design to different designers every issue; the fourth is the last period, the one that marks the end of U&lc as a print magazine, from 1998 to 1999, under the direction of John D. Berry.
Most of the text is composed by stories of the protagonists (authors, designers, critics who have made a direct contribution to the magazine) and is kept the original language. All other implementations have been translated in English.